In 2019, The New York International Fringe Festival will produce its FringeBYOV (“Bring Your Own Venue”) component in ALL boroughs (including Manhattan), providing an open access opportunity for artists to present their work under the auspices of The New York International Fringe Festival. These venues can be run as adjudicated, curated, or first come first served / lottery or in whatever way the venues wish!
Any Indie Performance Venue in any borough (including Manhattan) is welcome to apply to participate in October 2019 as a
REGISTERED INDIE VENUE
To register your venue, you will pay a $2500 marketing fee for UP TO 10 shows / 100 performances. This non-refundable fee is payable upon registration in order for us to plan program guide production and provide the time to explain how you will be onboarding your shows into our ticketing system. Each indie venue will recoup this fee through their own participation fees / box office split with the artists they present. Most venues charge a participation fee of at least $500 per show, plus some kind of box office split (depending upon the size of venue and staff / equipment / resources being provided). We hope to make what we all do just a bit easier through this collaboration, in which we provide shared marketing and ticketing resources across the indie community.
RESOURCES (performance space, staff, marketing materials distribution) FOR UP TO 10 SHOWS / 100 TICKETED PERFORMANCES DURING OCTOBER. We strongly encourage you to present the work that most reflects your organization or venue’s aesthetic, so that together we can introduce the Fringe audience to your work and location.
GENERAL LIABILITY INSURANCE – naming The Present Theatre Company, Inc. as an additional insured. If you are running a year-round venue, you likely already have this policy in place.
ALL BOX OFFICE INCOME – ticket income will be paid out to your ONE organization (and then you would pay your artists / shows their portion, if applicable).
YOU CAN CHARGE A PARTICIPATION FEE / BOX OFFICE SPLIT to the shows being performed at your space, if you wish. You could be producing your own curated shows, a mini-festival, the work of your ensemble, or a curated line-up of a particular genre. OR you could institute your own application process and adjudicate, choose shows by lottery, or be first come first served. You may pass along the $2500 FringeBYOV marketing fee as a part of your participation fee / box office income split in order to cover your costs or you could be absorbing this cost as a part of your budgeted season of work.
TICKETING – We will do all ticketing for all shows in The New York International Fringe Festival. Tickets are sold online or via mobile, only, and you (or your show’s representatives or volunteers) merely need to scan tickets at the door using an app that is available for iPhone or Android devices. This ensures all data is in one place for marketing use later (see below).
MARKETING – NOW (TO ARTISTS) IF YOU MEET THE EARLY APPLICATION DEADLINE
If you have October performance slots available, your contact information / website will be added to this website as soon as you register, so that artists can begin to contact you. This is particularly important this year, as we will not be producing FringeNYC (the adjudicated festival).
MARKETING – DURING THE FESTIVAL (TO ALL AUDIENCES)
Perhaps stating the obvious, but we’ll be printing the program guide including listings and images for all shows, and display advertising will be available for purchase, as well. Much more detail about marketing inclusion can be found here.
MARKETING – YEAR-ROUND (TO LOCAL AUDIENCES)
Our indie venue partners enjoy the a participation / share in the year-round marketing engine as do our Borough Hub Partners. Since all ticketing is done via our platform, we will be able to offer monthly targeted eblasts to patrons in your venue neighborhood, reminding them that you’re doing amazing work just around the corner from where they live and hang out. Let’s face it – indie needs this more than anyone and individually, this kind of marketing is out of our reach. Together, we got this.
Application Available: MAY 5TH
Final Application Deadline: JULY 30TH
INDIE VENUE FAQs
Why do Indie venues who wish to participate need to operate year-round?
Ensuring that we were supporting (and not competing with) the Indie community was a major factor in our decision to create a BYOV segment of The New York International Fringe Festival. We are less interested in providing a platform for “promoters” and “presenters” to create one-off spaces for the festival only; and more interested in leveraging our marketing resources toward building a year-round audience for Indie performance. We want our audience to attend a festival event at your venue in October, and then return to your same venue at other times during the year (as we market your events to them in the future).
Can we use our own box office / ticketing company for our FringeBYOV?
No, all ticketing will be done through our organization and ticketing partner. This is to ensure that together we are building ONE marketing machine (that will be accessible to your venue / organization through marketing share participation) and therefore we need to collect all audience data. We also want to ensure that FringeBYOV shows accept our multi-show passes at their events.
Can we set our own ticket prices as a FringeBYOV?
Yes, you will determine your own performance schedules, ticket prices, etc. You could do a single performance of a higher-priced event, or a longer multi-performance run and use more standard ticket prices. Keep in mind it is best and most cost effective to be doing the maximum number of shows (10) and performances, so that your venue is busy and your shows can cross-market. That said, you will be required to accept our multi-show passes (which encourage our audience to be more adventurous as a part of the fringe).
Who decides which artists / shows perform and who schedules performances?
You! The New York International Fringe Festival is only providing marketing services for our FringeBYOV shows and venues. As an Indie Venue, you decide what shows will perform at your venue and when. You could invite shows, curate, be an adjudicated venue, create your own work, be first-come-first-served or use a lottery to decide who gets to perform. AS SOON as you apply and pay your fee, we will gladly inform everyone who is contacting us that their piece might find a home at your space (as a way to present their work as a part of the festival). We will also list your venue on our website as soon as your registration is complete.