After celebrating our 20th Annual festival, The Present Theatre Company decided to take a hiatus from producing The New York International Fringe Festival in 2017 in order to embark upon “The Blank Canvas Project” – a year of strategic planning. This yielded our new three year plan – which we call “FringeNYC 20/20”.
In 2018, the festival will include a BYOV (“Bring Your Own Venue”) component in boroughs other than Manhattan, providing an open access opportunity for additional emerging artists to present their work under the auspices of The New York International Fringe Festival. These venues can be run as adjudicated, curated, or first come first served / lottery or in whatever way the venues wish!
Any Indie Performance Venue in any borough other than Manhattan is welcome to apply to participate in October 2018 as a
VBYOA – INDIE VENUE PARTNER
If accepted, you will pay a $2500 marketing fee for UP TO 10 shows / 100 performances. This fee will be accepted in the form of a guarantee from box office income (so nothing is due up front and therefore cash flow isn’t an impediment to participating for the indie community). What you do is too hard – we hope to make it just a bit easier through this collaboration.
RESOURCES (performance space, staff, marketing materials distribution) FOR UP TO 10 SHOWS / 100 TICKETED PERFORMANCES DURING OCTOBER. We strongly encourage you to present the work that most reflects your organization or venue’s aesthetic, so that together we can introduce the FringeNYC audience to your work and location.
GENERAL LIABILITY INSURANCE – naming The Present Theatre Company, Inc. as an additional insured. If you are running a year-round venue, you likely already have this policy in place.
ALL BOX OFFICE INCOME – ticket income will be paid out (minus the $2500 guaranteed marketing fee) to your ONE organization (and then you would pay your artists / shows their portion, if applicable).
YOU CAN CHARGE A PARTICIPATION FEE / BOX OFFICE SPLIT to the shows being performed at your space, if you wish. You could be producing your own curated shows, a mini-festival, the work of your ensemble, or a curated line-up of a particular genre. OR you could institute your own application process and adjudicate, choose shows by lottery, or be first come first served. You may pass along the $2500 FringeNYC marketing fee as a part of your participation fee / box office income split in order to cover your costs or you could be absorbing this cost as a part of your budgeted season of work.
TICKETING – We will do all ticketing for all shows in FringeNYC (be they part of the adjudicated festival in Manhattan or a part of a BYOV). Tickets are sold online or via mobile, and you (or your show’s representatives or volunteers) merely need to scan tickets at the door using an app that is available for iPhone or Android devices. This ensures all data is in one place for marketing use later (see below).
MARKETING – NOW (TO ARTISTS) IF YOU MEET THE EARLY APPLICATION DEADLINE
If you have October performance slots available, in the Spring, your contact information / website will be added to the list we send out to FringeNYC applicants who are declined or on the alternate list for the adjudicated festival in Manhattan.
MARKETING – DURING THE FESTIVAL (TO ALL AUDIENCES)
Perhaps stating the obvious, but we’ll be printing the program guide including listings and images for all shows, and display advertising will be available for purchase, as well. Much more detail about marketing inclusion can be found here.
MARKETING – YEAR-ROUND (TO LOCAL AUDIENCES)
Our indie venue partners enjoy the same participation / share in the year-round marketing engine as do our Borough Hub Partners. Since all ticketing is done via our platform, we will be able to offer monthly targeted eblasts to patrons in your venue neighborhood, reminding them that you’re doing amazing work just around the corner from where they live and hang out. Let’s face it – indie needs this more than anyone and individually, this kind of marketing is out of our reach. Together, we got this.
Application Available: MARCH 5TH
Early Application Deadline: APRIL 15TH
Final Application Deadline: JULY 27TH
INDIE VENUE PARTNER FAQs
Why do Indie venues who wish to participate need to operate year-round?
Ensuring that we were supporting (and not competing with) the Indie community was a major factor in our decision to create a BYOV segment of The New York International Fringe Festival. We are less interested in providing a platform for “promoters” and “presenters” to create one-off spaces for the festival only; and more interested in leveraging our marketing resources toward building a year-round audience for Indie performance. We want our audience to attend a festival event at your venue in October, and then return to your same venue at other times during the year (as we market your events to them in the future).
Can we use our own box office / ticketing company for our FringeBYOV?
No, all ticketing will be done through our organization and ticketing partner. This is to ensure that together we are building ONE marketing machine (that will be accessible to your venue / organization through marketing share participation) and therefore we need to collect all audience data. We also want to ensure that FringeBYOV shows accept our multi-show passes at their events.
Can we set our own ticket prices as a FringeBYOV?
Yes, you will determine your own performance schedules, ticket prices, etc. You could do a single performance of a higher-priced event, or a longer multi-performance run and use more standard ticket prices. That said, you will be required to accept our multi-show passes (which encourage our audience to be more adventurous with their fringing) at a reimbursement rate yet to be determined (because we have yet to determine what passes will be available and at what prices).
Who decides which artists / shows perform and who schedules performances?
You! The New York International Fringe Festival is only providing marketing services for our FringeBYOV shows and venues. As an Indie Venue Partner, you decide what shows will perform at your venue and when. You could invite shows, curate, be an adjudicated venue, create your own work, be first-come-first-served or use a lottery to decide who gets to perform. IF you meet the Early Deadline (April 15th) and you have performance slots available in October, we will gladly inform those who have applied to FringeNYC (our adjudicated segment in Manhattan) and been declined that their piece might find a home at your space (as an alternative way to present their work as a part of the festival).
Why is there both an "early" and "final" application deadline for Indie Venues?
We want to provide as many opportunities as possible for as many members of the Indie community to participate in The New York International Fringe Festival as we can. Since this is the first year in which the festival will feature a “BYOV” segment, we didn’t want the new timeline to prevent any venue’s participation. That said, only those venues who meet the Early Deadline (April 15th) will be able to be included in communication with FringeNYC applicants who are declined (because we need to notify our FringeNYC applicants in mid May. IF you meet the Early Deadline (April 15th) and have performance slots available in October, we will gladly inform those who have applied to FringeNYC (our adjudicated segment in Manhattan) and been declined that their piece might find a home at your space (as an alternative way to present their work as a part of the festival).